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Digital Advertising & Marketing 101: Take The Complete Guide
How do consumers see your brand relative to your competitors? …
What you'll learn
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.
Free
Consulting Approach to Problem Solving
Do you feel that you already know all possible frameworks of business …
What you'll learn
You will understand and appreciate the problem solving technique used by the top consulting firms like McKinsey, BCG, Bain and Strategy
At the same time you will get acquainted with how business and consulting projects ought to be structured
You will master the basic knowledge on hypothesis-based problem solving that will let you proceed to more advanced courses on solving business problems
In effect, you will be able to impress either your boss or your interlocutors at business case interviews
